This Personal Data Privacy Policy constitutes an integral part of the Terms and Conditions of operation of the Site, which you may access by clicking here . The data controller of your data, pursuant to Regulation (EU) 2016/679 (General Data Protection Regulation), is the company under the name “LITINAS ALOE PRODUCTS ABEE”, with registered seat at the 42o KLM N.R. OF ATHENS LAMIA, Attica, P.C. 19011, Greece, tel. +30 2295098842, fax +30 2295098839 (“LITINAS ALOE”). LITINAS ALOE may collect personal information about you from various sources, in accordance with applicable law. Indicatively, we may collect personal information about you when you provide them in one of our stores, when you register on the Site or make online purchases for our products. We value and respect your privacy to the greatest extent possible and necessary for the proper operation of the Site and the proper use of this Site by you. We assure you that any personal information that you give to us is kept strictly confidential.


We do not collect personal data, unless you wish to provide it to us. For example, if you decide to register on the Site or participate in an online survey, you may be asked to provide certain information, such as your contact information (e.g., name, email address, mailing address, telephone number), age and birth date, gender, user name and password, any concerns you may have in relation to the use of our products, as well as information about the brands and products you use. In case of online purchases (if available), we will additionally require your billing address, shipping address, as well as payment details.

If you do not wish us to collect any personal data about you, please do not provide us with any such information.


We collect information about you in the following cases, inter alia:

(a) when you register on the Site;
(b) when you contact us in order to request information or submit questions for our products and services;
(c) when you purchase products or services from us (if available);
(d) in the context of marketing and/or market research activities, if the statutory conditions are met;
(e) from other companies of the Group or our business partners, who lawfully transfer your personal data to us.

If you provide personal data on behalf of a third person, you must ensure that the said third person has previously been informed of this Personal Data Privacy Policy.

In order to keep your information up-to-date, we kindly request that you inform us of any changes in the data we process about you.


The data we collect about you is used in order:
(a) to create and manage your online account;
(b) to carry out your orders for the purchase of our products and services, if online purchases are possible, including invoicing and payment of the order, dispatch of the order and handling of any returns;
(c) to answer your requests;
(d) to inform you with respect to LITINAS ALOE products and services, about our news or offers or other matters that may be of interest to you, if the statutory conditions are met;.
(e) to contact you for any issue that relates to your order or use of the Site;
(f) to conduct market research, if we have your consent.
(g) to create your personalized profile via statistical processes in order to offer you personalized proposals and offers in relation to our products and services, if we have your consent;
(h) To comply with our legal obligations and exercise our legal rights. In case we use your information for any other purpose, we will inform you accordingly upon its collection.


Depending on the purpose for which we use your date, the legal basis of the processing may be:

(a)the performance of a contract, e.g., in order to offer you the product or the service you requested (such as the creation of an online account, the carrying out of your order);
(b) compliance with our legal obligations, when processing is required by the law;
(c) your consent, e.g., for promotional activities, market research and creation of profile;
(d) legitimate interest, e.g., in order to better understand your needs and expectations, improve our products and services and ensure that the Site remains safe.


LITINAS ALOE does not sell nor transmit or otherwise disclose any of your personal data to third parties without your consent, save for the exceptions below. LITINAS ALOE may share your personal data with:

(a) service providers rendering services on its behalf and under its instructions (e.g. payment processing, shipping, customer service);
(b) LITINAS ALOE company, in the context of their activities and according to the provisions of the law on international data transfers, if applicable;
(c) its business partners, for the purposes set out in this Personal Data Privacy Policy;
(d) any public authority or court, if so required by the law or by court order.


We might sell or purchase stores, subsidiaries or business units in the context of the development of our business. In the framework of these transactions, customers’ and Site users’ information is one of the transferred business assets, however such information remains subject to the commitments made in any pre-existing Personal Data Privacy Policy (unless you consent otherwise). Also, in the event that LITINAS ALOE or all of its assets are sold, customers’ and Site users’ information will be one of the transferred assets. Following such sale or transfer, you may contact the entity to which your personal data will be transferred for any questions in relation to their processing.


Your personal data is processed preferably within the European Economic Area (EEA). If data processing takes place in countries outside the EEA, we will ensure that your personal data will be processed under appropriate safety standards.

Certain countries outside the EEA have been officially characterized by the European Union as countries rendering an adequate data protection level. Consequently, data transfers to these countries does not require any special license or approval.

In countries for which no such decision has been taken, we will either request your consent for the transfer or we will forward the data based on the standard contractual clauses approved by the European Commission which impose respective data protection obligations directly on the recipient or, otherwise, we will provide appropriate guarantees for the transfer in accordance with the General Data Protection Regulation, unless we are allowed by law to otherwise effect such transfer.


If you are over 16 years of age, you may browse our Site. However, you may not provide personal information to us save with the consent of your legal guardian. This Site is not designed for children and we do not knowingly collect personal data from children under 18 years of age.


When you visit the Site, we collect specific information by automated means, using technologies such as cookies, web beacons and log files.

Please see in this respect LITINAS ALOE’s Cookies Policy by clicking here


We store your data for as long as is necessary for the purpose for which it is processed and for the period during which claims may be raised under the law or until any such claims have been finally and irrevocably settled.

Where processing is based on consent, the data is stored until the consent is revoked.


Your personal data is protected by technical and organizational methods that comply with Greek and European legal and regulatory requirements, which ensure data safety and confidentiality. In particular, LITINAS ALOE uses data protection technologies, such as encryption systems, systems for ID verification and fraud detection, for the protection of your online account and the payment transactions, as well as for the monitoring and analysis of security incidents in real time 24x7x365 by a specialized Security Operation Centre. LITINAS ALOE will receive written commitments from its service providers and business partners in relation to the application of appropriate organizational and technical measures that ensure personal data safety, in accordance with personal data protection laws. Access to the customer’s account information is limited to those required to access it for the performance of their duties. Access in our systems is permitted only with the use of a user ID and a password which allows for the proper identification and authentication of our users for accessing personal data in the context of the performance of their duties. Confidentiality and access to the database and our systems is regularly reviewed and updated for the further protection of your personal data. If you have any questions regarding the security level provided via the Site, please send us an e-mail at


The Site may provide links to other websites solely for the convenience and information of our visitors. These websites are not under our control and have their own policies regarding personal data privacy which we advise you to review in case you visit any such website. Please be aware that we have no responsibility for the content or the privacy policy of such other sites or for the use thereof.


You are entitled to request access to your personal data, to request the rectification/erasure of your personal data and the restriction of its processing, the right to object to the processing and/or exercise your right to data portability, in accordance with the General Data Protection Regulation.

If processing is based on your consent, you may withdraw your consent at any time, with effect for the future.

In case you are not satisfied with our use of your data or from our answer to the exercise of your above rights, you are entitled to file a complaint to the supervising authority.